Today’s Special: NOT your cell phone
Applebees has submitted a trademark application for “No tech Tuesday” in what appears to be an attempt to secure the rights for the idea before unveiling the initiative at a later date.
The chain would not comment on the filing, but the practice of restaurants filing trademark applications is fairly common prior to announcing new programs or items.
Sandi Pointe restaurant in New Jersey held a pair of “No Tech Tuesday” nights last February during which the owners fined people for not complying—the money went to charity.
Some burger with your pretzel?
Wendy’s is revamping, and they’re bringing back their secret weapon: the pretzel bacon cheeseburger.
The special menu item was a hit last summer when it was introduced, and the company sold 50 million. Once the item was taken off the menu, sales slowed dramatically.
The restaurant’s shares nearly doubled last year, but are down again this year. Can a juicy burger will do the trick and push the stock up again?
Also of note- Wendy’s rival, McDonald’s, recently claimed the title of worst burgers in America.
Savoring the Crumbs
Don’t count this cupcake retailer out just yet. Crumbs may have life in it still, as "The Profit" host Marcus Lemonis & partners near deal to save the bakery.
The $4.50 cupcakes went public in 2010, but their momentum went sour and Crumbs was delisted from the NASDAQ last week.