It’s the chilly phenomenon sweeping the country. Today, it swept through CNBC.
On live TV, our pharmaceutical reporter Meg Tirrell took the #IceBucketChallenge along with ALS researchers at Biogen Idec. CNBC’s Scott Wapner then accepted the challenge from Biogen’s Doug Williams during the Halftime Report.
But it didn’t stop there. Scott then nominated Twitter CEO Dick Costolo and Facebook CEO Mark Zuckerberg.
Costolo immediately accepted the challenge. Hey Zuck, what about you?
So far, the challenge to #StrikeOutALS has been working: The national office of the ALS Association says it’s received more than $2.3 million since July 29.