Former undrafted D-Leaguer Jeremy Lin cracking the list at No. 2, beating out the likes of Kobe Bryant, LeBron James and his teammate, Carmelo Anthony. That’s taking into account the fact that Lin jerseys didn’t even hit the market until mid-February and the sales ranking started in April 2011. But when Lin did start lighting it up for the New York Knicks, boy did the masses buy his gear. Not only did New Yorkers embrace “Linsanity” but people around the world inspired by the Harvard graduate’s rise to fame also bought his jersey. And one can’t discount his Asian heritage helping things along, driving international sales to NBAStore.com and other retailers.
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