Amazon’s stock has increased by 15,000 percent in the 17 years since its IPO. Today, the company has more than 240 million active customers. However, despite bringing in billions of dollars in revenue, it has barely turned a profit.
With a reputation for being a somewhat obsessive and often demanding leader, CEO Jeff Bezos has taken the company from a small bookstore operation to what analyst Sucharita Mulpuru calls “the teacher’s pet of Wall Street”.
"They get a free pass that nobody else gets," Mulpuru said in an interview with CNBC’s David Faber. “How much money are they really losing to ‘win’, and to beat retail competitors like Walmart and Target?”
Her estimate? Five or six billion dollars more.
But other experts disagree. Investor Bill Miller told Faber, “As long as poeple keep looking at Amazon by looking at earnings, they’re going to get it wrong.”
With the release of Amazon’s new Fire Phone underway, and media attention on the company’s intent to break into drone delivery, Amazon has spent much time in the corporate spotlight.
Faber’s documentary “Amazon Rising” forays into the mysteries of the company Sunday at 9 p.m.