"The original selfie" goes public:
Valued at around $3 billion , with stock priced at $24 per share, GoPro makes its Initial Public Offering at the Nasdaq today.
The handheld camera allows users to capture high-quality photos of themselves on the go, in almost any environment. Marketing itself as an active lifestyle brand, GoPro was the #1 selling camcorder in 2013.
"There are a lot more people in the world that want to capture themselves doing what they want- what they love to do, their passions, their interests- than there are people that want to capture other people," CEO and founder Nicholas Woodman said in an interview on CNBC’s Squawk Box this morning.
Will the momentum last? As the first consumer-electronic company to go public since 2011, the stock may see a surge of market momentum in the coming months. But new tech accessories from other companies may give GoPro a run for its money.
"[GoPro] is the engaging, immersive, oh-my-gosh-that-is-incredible selfie," Woodman said.
- Photo courtesy @kaylatausche