Michael Phelps, winner of 16 Olympic medals, is as close to a living Olympic legend as you can get. But can he keep the branding power if he loses? “People want winners, especially Americans,” said one brand expert. From a scale of 1 to 10, with 10 being the best, how well will Phelps perform in Olympics 2012? HIS RIVAL: http://cnb.cx/PJkbO5 EVERYTHING OLYMPICS: http://Olympics.CNBC.com/ (Photo: AP)
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Michael Phelps, winner of 16 Olympic medals, is as close to a living Olympic legend as you can get. But can he keep the branding power if he loses? “People want winners, especially Americans,” said one brand expert.

From a scale of 1 to 10, with 10 being the best, how well will Phelps perform in Olympics 2012?

HIS RIVAL: http://cnb.cx/PJkbO5
EVERYTHING OLYMPICS: http://Olympics.CNBC.com/

(Photo: AP)

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