Tune into CNBC today at 10amET for a LIVE interview with Yahoo CEO Marissa Mayer and Tumblr CEO David Karp. Have a question about the new deal? Send a tweet to @SquawkStreet.
Speaking at an event in NYC, Yahoo CEO Marissa Mayer touted the Tumblr acquisition, but the big focus was Flickr, which will feature a new design and offer users 1 terabyte of space for free. “We want to make Flickr awesome again,” she said.
It’s well known that Jennfier Aniston has great hair. Now, she’s investing in a start-up that wants to make sure you never have a bad hair day. Check out Maria’s interview with the movie star who made “The Rachel” famous.
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
It’s been a year since the Facebook IPO. Not everyone was drinking champagne that day. (Photo credit: CNBC’s Sally Shin)
Anne Wojcicki, co-founder of 23andMe, says “disruptions make people uncomfortable but bring about needed change.” How do you define disruption?
The Waffle Taco?! Over the weekend, Taco Bell customers in Southern California took notice of a new breakfast item on the menu.
“Disruption is democratizing what was once wholly owned by influencers at big institutions.” -David Karp, Tumblr CEO
The #OneWorldTrade Center spire has been lowered into place, making it the tallest building in the Western Hemisphere. #NYC #CNBC
One of the best Snapchat’s we’ve received. The attendees of the SALT 2013 conference would be proud.
And yes, it’s true, we’re on Snapchat. Add us. We’ll send you fun behind-the-scenes content. @cnbc
Get ‘em while you can! Ferrari will make only 7,000 cars this year, compared to 7,318 last year.
Read the full story: http://www.cnbc.com/id/100720177
Good morning from the CNBC Platform at the New York Stock Exchange.
Is Lauryn Hill being singled out among tax evaders?
Full story: http://www.cnbc.com/id/100715823
Why did the chicken cross the road? Um, ask @janewells.
10 Small Businesses You Can’t Believe Exist: http://www.cnbc.com/id/100706928